The cot – made by Happiest Baby – is for newborns up to six months old. You wrap your baby in a swaddle blanket that zips up and attaches to the cot, to prevent them from rolling over. Parents then press a button on the side of the cot to get it rocking, helping to guide their baby to sleep.
“Why would you buy something to assist you in neglecting and shaking your baby?” one dad commented on the video. “It just doesn’t make sense.”
Some felt that the baby looked uncomfortable swaddled in the crib, arguing that restricting them and leaving them to be rocked is not “good parenting”.
Maryanne Taylor, a sleep consultant for babies and children at The Sleep Works says while she feels the concept of the crib may have some positive elements to it, such as allowing a parent some respite, there is a downside. “A baby who relies on being rocked, whether it be by someone or this, can lead to sleep issues as this becomes their association for sleep,” she tells HuffPost UK.
“This means that a baby assumes this is what they need to get to sleep or to resettle if they wake at night. Parents need to be wary about using something like this constantly as a means of getting a baby to sleep as ultimately it may lead to them using it frequently at night, each time the baby wakes in between sleep cycles.”